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Link Building: Creating Simple Strategies that Work

Link building is an SEO process that involves having other websites to link to your own for you to increase visibility and page ranking on the SERPs. This article will explain further how link building can bring an SEO edge to your small business.

As website owners, you probably know by now that you can’t simply create a website, upload content and wait for things to happen. It’s important to have a solid understanding of how SEO works to be able to grab the attention of your target audience and thrive above the competition. Continue Reading

Why is Website Speed Important?

As our technology gets more advanced over time, we expect immediate access to online information. Based on the study by Akamai, it shows that web users have shorter attention spans as they expect web page speed to load within 2 seconds. Anything longer, will likely lead them to abandon the site and find information elsewhere.

If you want to convert a random visitor into a customer, you need to give them a reason to stay and engage with your website. Website speed is just as important as creating beautiful web design and useful content. Continue Reading

A Beginner’s Easy Guide to Choosing a WordPress Theme

A Beginner's Easy Guide to Choosing a WordPress Theme

In our last article, we wrote a comprehensive guide to choosing WordPress plugins to enhance your site’s features. In our quest to help beginners get their site up and running, we decided to continue this series and write this article about WordPress themes.

If you’re still on the fence on what theme to use for your website, we encourage you to take the time to read these tips when shopping around for themes. Continue Reading

The Ultimate Guide to WordPress Plugins for Beginners

The Ultimate Guide to WordPress Plugins for Beginners

The great thing about WordPress is its flexibility in terms of customising the look and feel of your site. With more than 40,000 plugins in its repository, WordPress users are definitely spoilt for choice for just about anything they want done on their site.

The downside though with having  too many choices is that you don’t know which is the right one to install. Since WordPress is open source, chances are that some of them are not optimised for performance and security so taking extra caution when choosing one is expected. Continue Reading

7 Steps to Starting an Ecommerce Store

According to eMarketer, global online retail sales are estimated to grow roughly at $27.72 trillion in 2020. This shows that more consumers turn to ecommerce stores to purchase products than from a physical store.

As online sales continue to rise at an exponential rate, now would be the best time to get started with launching your own ecommerce store. Continue Reading